The hard part nobody talks about.

Be aware of cope.

What Intercom's transformation to Fin tells you about yours.

AI has changed how SaaS founders build. It hasn't changed how they sell.

What it actually takes to become an AI-first business.

AI makes building easier.

But it makes distribution harder.

What we're actually doing when we say we're transforming.

Everyone in B2B software is talking about the shift to AI.

I asked 20 SaaS founders how AI has changed their work. The answers surprised me.

Nine out of ten. And not a single one has changed their pricing model. Here's the full read.

monday.com just changed who can buy a seat. The decision behind it.

Roy Mann on the one call that changes everything, and what it means for every SaaS founder watching.

SaaS founders have stopped calling themselves SaaS founders.

The identity is shifting before the products do. Here's what I'm seeing.