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He killed a 15-year business to build the next one.

He killed a 15-year business to build the next one.

Twice.

Alex Theuma

•

Oct 7, 2026


100 million ARR. 650 people.

100 million ARR. 650 people.

And a lesson most founders get wrong.

Alex Theuma

•

Sep 29, 2026

AI didn't cause the problem.

AI didn't cause the problem.

It exposed it.

Alex Theuma

•

Sep 23, 2026

Three months in.

Three months in.

Here's what we've learned.

Alex Theuma

•

Aug 25, 2026

The Shift

Where software gets rebuilt - in public, with real numbers.

© 2026 The Shift.
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