The Shift

The Shift

Where software gets rebuilt - in public, with real numbers.

AI has changed how SaaS founders build. It hasn't changed how they sell.

Jun 9, 2026

•

2 min read

AI has changed how SaaS founders build. It hasn't changed how they sell.

Alex Theuma
Alex Theuma
What it actually takes to become an AI-first business.

Jun 2, 2026

•

2 min read

What it actually takes to become an AI-first business.

Alex Theuma
Alex Theuma
AI makes building easier.

May 27, 2026

•

2 min read

AI makes building easier.

But it makes distribution harder.

Alex Theuma
Alex Theuma
What we're actually doing when we say we're transforming.

May 19, 2026

•

2 min read

What we're actually doing when we say we're transforming.

Everyone in B2B software is talking about the shift to AI.

Alex Theuma
Alex Theuma
I asked 20 SaaS founders how AI has changed their work. The answers surprised me.

May 12, 2026

•

4 min read

I asked 20 SaaS founders how AI has changed their work. The answers surprised me.

Nine out of ten. And not a single one has changed their pricing model. Here's the full read.

Alex Theuma
Alex Theuma
monday.com just changed who can buy a seat. The decision behind it.

May 6, 2026

•

3 min read

monday.com just changed who can buy a seat. The decision behind it.

Roy Mann on the one call that changes everything, and what it means for every SaaS founder watching.

Alex Theuma
Alex Theuma
Load more