The Shift

The Shift

Where software gets rebuilt - in public, with real numbers.

We mapped 150 European AI companies.

Jul 28, 2026

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2 min read

We mapped 150 European AI companies.

Transformers vs Builders.

Alex Theuma
Alex Theuma
The pricing problem nobody has solved yet.

Jul 21, 2026

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2 min read

The pricing problem nobody has solved yet.

Because it's not a set-and-forget decision.

Alex Theuma
Alex Theuma
We built a tool. Here's why.

Jul 14, 2026

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2 min read

We built a tool. Here's why.

And what it told us.

Alex Theuma
Alex Theuma
The GTM gap nobody is closing yet.

Jul 7, 2026

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3 min read

The GTM gap nobody is closing yet.

People underestimate how difficult it is to apply AI here.

Alex Theuma
Alex Theuma
Two people. No plans to hire.

Jun 30, 2026

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2 min read

Two people. No plans to hire.

The mindset underneath it.

Alex Theuma
Alex Theuma
The hard part nobody talks about.

Jun 23, 2026

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2 min read

The hard part nobody talks about.

Be aware of cope.

Alex Theuma
Alex Theuma
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